Held within the metropolis of Alba, Piedmont, Italy, the sixth convention on ‘Wine tourism: innovation, partnerships and technology’ introduced collectively greater than 300 main private and non-private sector specialists from 30 nations across the theme of “What next for wine tourism?”. The occasion was organised in collaboration with the Italian Ministry of Tourism, the National Tourist Board – ENIT, the Piedmont Region and the Langhe Monferrato Roero Tourism Board.
Wine tourism for cultural preservation
Welcoming delegates, UNWTO Secretary General Zurab Pololikashvili mentioned: “Well-managed tourism is a powerful tool for rural development, innovation and the preservation of our culture and our nature. This Conference is part of our work to take the benefits of tourism and create new opportunities for rural areas. The past two years have brought major shifts in the world and in tourism. They have accelerated many challenges already in motion – from digital to sustainability. Wine tourism is no exception.”
Participants careworn the significance of increasing the hyperlinks between wineries and wine-producing territories to advertise modern experiences that worth native merchandise and traditions, the panorama, heritage, gastronomy and folks. The function of girls and youth within the growth of wine tourism was additionally highlighted. To this finish, funding in wine tourism in rural areas needs to be inspired, as this may inspire younger folks to turn into concerned within the exercise and protect the information and traditions of their area.
Digital transformation gathers tempo
The convention additionally debated the function of expertise in enhancing wine tourism providing and attracting vacationers and the way these modern instruments can influence on the expertise of the consumer who seeks achievement of their way of life and traveler expertise. Benefitting from professional insights from Argentina, Chile, France, Germany, Italy, Portugal, Spain, Sweden, United Kingdom, United States of America, members might deep dive right into a street forward created with a imaginative and prescient of neighborhood.
On this event, UNWTO and Slow Food signed a memorandum of understanding to collaborate and formalize the intention of each organizations to work collectively in selling gastronomic tourism as a instrument for growth and socioeconomic inclusion, particularly in its hyperlinks with rural growth.
La Rioja in Spain will host the 2023 version of the UNWTO World Conference on Wine Tourism.