These Are Travelers’ Favorite Airlines According To Twitter

These Are Travelers' Favorite Airlines According To Twitter


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Airlines don’t usually get pleasure from the perfect reputations in relation to buyer satisfaction.

Between unreliable airlines with quite a few canceled flights, shrinking airplane seat sizes, and aviation debacles just like the Southwest meltdown of December 2022, many vacationers will not be precisely thrilled with airways within the United States.

Woman using phone at airport

Many vacationers take to Twitter to air their complaints — or share their optimistic suggestions.

Travel insurance coverage firm InsureMyTrip used Twitter sentiment analysis to rank the airways with probably the most optimistic (and probably the most unfavorable) mentions on the social media platform.

These rankings are based mostly on the aggregated sentiment evaluation of almost 4,000 tweets from 2022.

According to the info, these are the vacationers’ favourite (and least favourite) airways, together with the commonest complaints that vacationers share on Twitter in relation to airways.

Twitter on cellphone

Airlines With The Most Positive Twitter Mentions

InsureMyTrip checked out airline mentions on Twitter and categorized them into optimistic, impartial, and unfavorable sentiments.

The airways with probably the most optimistic Twitter mentions had been:

  • Alaska Airlines: 29% optimistic
  • United Airlines: 26% optimistic
  • Hawaiian Airlines: 23% optimistic

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Alaska Airlines plane

While removed from a glowing majority, these airways acquired extra optimistic mentions than another on Twitter.

However, that doesn’t inform the total story — all of those airways nonetheless acquired way more unfavorable mentions than optimistic ones.

When it involves unfavorable sentiment, right here’s how these “favorite” airways stacked up:

  • Alaska Airlines: 51% unfavorable
  • United Airlines: 37% unfavorable
  • Hawaiian Airlines: 43% unfavorable

Surprisingly, United Airlines got here out because the winner on this, with the second-highest proportion of optimistic mentions and the bottom proportion of unfavorable mentions.

United airlines plane

Airlines With The Most Negative Mentions

While Alaska Airlines, United Airlines, and Hawaiian Airlines are the three airways with probably the most favorable mentions from vacationers, these are the underside three airways with probably the most unfavorable mentions on Twitter:

  • Frontier Airlines: 61% unfavorable
  • Spirit Airlines: 59% unfavorable
  • American Airlines: 59% unfavorable
Row Of Frontier Airlines Flights AT The Airport

It’s clear that almost all of vacationers are NOT pleased with these airways.

That’s revealed much more so while you examine the proportion of unfavorable mentions with the variety of optimistic mentions these airways obtain:

  • Frontier Airlines: 13% optimistic
  • Spirit Airlines: 14% optimistic
  • American Airlines: 19% optimistic

Interestingly, virtually each airline on the record from InsureMyTrip noticed a rise in unfavorable mentions and a lower in optimistic mentions from 2021 to 2022, some by as a lot as 20%.

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What Are Travelers’ Biggest Complaints?

When pissed off vacationers take to Twitter to air their grievances towards an airline, there are a handful of key subjects they’re usually complaining about.

According to the Twitter sentiment evaluation from InsureMyTrip, these are the most important issues that vacationers have so as of most to least mentions:

  • Money
  • Delay
  • Cancel
  • Customer service
  • Luggage
  • Flight attendant

Unsurprisingly, the airline with probably the most unfavorable mentions (Frontier Airlines) had a excessive proportion of unfavorable tweets mentioning these subjects: Money (20%), Cancel (16%), and Delay (14%).

Traveler sitting at her gate looking at her phone, facial expression shows bad news

How Does This Data Stack Up To Other Rankings?

These airline rankings are based mostly on Twitter sentiment evaluation alone and don’t bear in mind another components.

When you contemplate that many vacationers solely take to Twitter to air their frustrations after a foul expertise, and are much less prone to spontaneously reward an airline on Twitter, these rankings can grow to be a little bit extra muddled and skew to the unfavorable.

Delta Air Lines plane on a runway in Los Angeles

For instance, Delta Air Lines gained the award for Best Global Airline within the Americas within the APEX Passenger Choice Awards however regardless of its favorable place, it ranks on the decrease finish of this Twitter sentiment evaluation.

However, these Twitter rankings might reveal what vacationers actually take into consideration airways, particularly their in-the-moment reactions and frustrations.

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